"Parents located in the northern part of London wants to find an exceptional and qualified educator to guide their smallest child on his early path to turning into an British gentleman."
Looking at this listing, you might readily overlook the term "first-steps" as simple a turn of phrase.
But, it might be the crucial part of this unusual job advert, as it seeks to hire a teacher for a one-year-old.
Hundreds of responses have already been submitted since the unnamed family advertised their call for the £180k-a-year tutor, who must be "a uniquely qualified person".
In recent few weeks, the post has received attention throughout the news, with many asking why?
Forward-Thinking Method
Adam Caller, chief executive of a global tutoring firm, which is supporting the family in their search, stated that notwithstanding initial skepticism, he considered the concept "visionary", and "progressive".
When he spoke with the family, he noted they appreciated the unconventional character of their demand, and how immature their son is.
But, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had waited until their elder sibling was five, and by that age "cultural bias had by then set in".
What exactly does the family indicate by "cultural predisposition"?
It's "comprehensive", he responded. "The manner you eat, the way you speak".
He said the elder child had adopted "very nuanced, unspoken signals" from the family, and had assumed their cultural ways. The family explained to the consultant they wished to avoid history to happen again with their younger child.
The intention: To bring in a UK tutor, who needs to speak with standard English accent, to shape the baby from day one.
Natural Absorption
"Much of the education at the outset here is somewhat osmotic," stated the expert.
It's by means of this subtle influence that the family are aiming the child will pick up the English characteristics they aim to instil.
Adam said the tutor must be somebody who attended "the right kinds of schools – comparable categories of schools as the family aspire to send their son to".
"The instructor just has to be the suitable individual, they'll be doing things they don't even know they're doing, simply by nature," he said.
Expense Not a Factor
The family explained to him the chosen tutor should ideally also have familiarity of or interest in equestrian activities, winter sports, artistic pursuits and instrumental training so as to influence the child in a broad spectrum of interests.
Furthermore though, he said the family desired the tutor to register the child on a selection of classes so the child would be "horseback riding and starting an musical instrument by the time they are about three years old".
In the family's view, guiding their son develop into a "British gentleman" will bring about success and open doors.
"For all the advantages and disadvantages of that, because it's undoubtedly a status symbol," he comments.
However, notwithstanding all this guidance in "English culture", might the child adopt so-called cultural leaning from the globally influenced family he is raised by in any case?
"Yes", answered Adam. "The parents realize this might not succeed, but they've merely embraced the attitude of, 'we should try and we should start as soon as we can', because the price of it is not a concern," he explained.
Idealistic and Unrealistic
Several in the education sector who share similar concerns.
Peter Cui, head and founder of a tutoring service, who also offer private tutors, wrote that "the process of embracing two identities, or in fact, discovering oneself, is something that must be grown into, not designed."
Peter noted that he had emigrated from the Far East to the UK at the period of seven, and had been brought up understanding and living both cultures. He progressed to study at Cambridge University.
"The concept that an individual can act as a representation of Britishness, a person who can somehow transplant the qualities of a UK sophisticate to a one-year-old child, strikes me as naive and unrealistic," he commented.
"Based on my background, engaging a quintessentially UK tutor from babyhood will does not instantly create the goal they want.
"I never had such a figure, and however I have been lucky enough to live many of the situations they aspire for their son."
He stated: "The reality is, self-identity cannot be forced from the outside influences; it must be embraced, and it must come from within."
Acquiring Englishness
Of course, Britishness is something Adam believes can be taught – and sold.
"I believe the fact that the world views us in this light is something that we should be cherishing|valuing|appreciating
